Lead Designer

With an innovative design and strategy, I had the opportunity to pioneer a new layout for AmazonBooks’ homepage content. The new layout was a huge success and after its launch my role within the company began to morph into something bigger. Within my first year, my role shifted to Lead Designer for Amazon’s very first brick-and-mortar store, AmazonBooks.

While managing a team of designers and developers, I was directly responsible for all in-store signs, posters, book-rating cards, and quality assurance.


Today, Amazon has over 5 bookstores with many more opening up on the horizon and they are continuing to use my original designs.

Jess Silvers (Lead Designer) and Aman Prakash (Design Technologist) standing in the first AmazonBooks Store on "Opening Day".


"We’ve applied 20 years of online bookselling experience to build a store that integrates the benefits of offline and online book shopping. The books in our store are selected based on Amazon.com customer ratings, pre-orders, sales, popularity on Goodreads, and our curators’ assessments....To give you more information as you browse, our books are face-out, and under each one is a review card with the Amazon.com customer rating and a review. You can read the opinions and assessments of Amazon.com’s book-loving customers to help you find great books."

Signs designed for the first Amazon Bookstore
Rating Cards designed for the first Amazon Bookstore
Signs designed for the first Amazon Bookstore
Kids Rating Cards designed for the first Amazon Bookstore


During my time at Amazon, I created cohesive suites of designs featured directly on their website for the Video game, Kindle & Books departments.