With an innovative design and strategy, I had the opportunity to pioneer a new layout for Amazon Books’ homepage content. The new layout was a huge success and after its launch my role within the company began to morph into something bigger. Within my first year, my role shifted to Lead Designer for Amazon’s very first brick-and-mortar store, Amazon Books.
While managing a team of designers and developers, I was directly responsible for all in-store signs, posters, book-rating cards, and quality assurance.
Up until 2022 Amazon had over 60 bookstores within major cities across the United States.
Jess Jacobson (Lead Designer) and Aman Prakash (Design Technologist) standing in the first Amazon Books Store on "Opening Day".
WHAT MAKES AMAZONBOOKS STORE UNIQUE?
"We’ve applied 20 years of online bookselling experience to build a store that integrates the benefits of offline and online book shopping. The books in our store are selected based on Amazon.com customer ratings, pre-orders, sales, popularity on Goodreads, and our curators’ assessments....To give you more information as you browse, our books are face-out, and under each one is a review card with the Amazon.com customer rating and a review. You can read the opinions and assessments of Amazon.com’s book-loving customers to help you find great books."
During my time at Amazon, I created cohesive suites of designs featured directly on their website for the Video game, Kindle & Books departments.